KAWS Cereal Monsters “Frute Brute” Figure

Description

KAWS x General Mills “Fruit Brute” Cereal Monsters Figure

Part of the KAWS x General Mills “Cereal Monsters” collection, this Fruit Brute figure brings one of the more obscure cereal mascots back into the spotlight. Originally introduced in the 1970s, Fruit Brute has become a cult-favorite character, making this piece especially notable within the set.

KAWS reimagines the werewolf-like character with his signature design language, incorporating X-eyed detailing and simplified sculptural features while preserving the mascot’s original personality. The figure features textured brown fur, an open-mouthed expression, and exaggerated proportions that give it a dynamic and animated presence.

The standout detail is the striped overalls in red and green, adding a bold pop of color that contrasts with the darker tones of the figure. Additional elements like the claws, ears, and layered facial structure bring depth and complexity to the sculpt.

Crafted from smooth vinyl with detailed texturing, the piece balances playful nostalgia with high-end collectible design. As part of the cereal-themed collaboration, Fruit Brute sits alongside Franken Berry, Boo Berry, and Count Chocula, completing the core lineup.

Dimensions: approximately 11 inches tall.

Due to the character’s rarity compared to other cereal mascots, this figure holds strong appeal for collectors looking for the more unique piece within the KAWS cereal series.